consumer print ads
b2b print ads
Deliverables: Print & Digital Campaign
Ask wanted to expand the reach of it’s facts search-engine and signal a new capability of using ‘natural language’ questions. They also wanted something that would boost their brand characteristics.
In our brainstorming we started pushing the boundaries of the ‘natural language’ thing. Until it became funny. And funny worked.
Significant uptick in engine use, brand affinity and awareness.