Deliverables: Brand Idenity, Web/Mobile, Collateral, Broadcast/Video, Print & Digital Out Reach Campaign
Second largest Film Festival in the Northwest got a new voice, identity and presence.
Over the years Seattle Jewish Film Festival (SJFF) grew in scope showcasing major award-winning films from all over the world. However, it’s audience was limited to the core supporting community and it didn’t have a brand nor voice to reflect what it has become appropriately. It also needed to convey its value as a major festival of cinematic arts, become more visible and attract wider, more diverse, audiences.
We started with devising the brand strategy that set SJFF positioning and the co-branding architecture with its parent organization, AJC. We designed new identity, the festival’s anchor visual and rolled out print and online campaigns.
The effort not only paid off by boosting SJFF presence, but for the first time in its history the festival actually made money. It made us all smile. :-)